2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

DentsuX/AdColony Slather on Success for French's Mustard

Entrant Company

AdColony

Category

Advertising - Online AD (Single)

Client's Name

DentsuX and McCormick & Company’s French’s

Country / Region

United States

Experience Level

Internal

McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 summer season. Teaming up with AdColony and DentsuX, they developed an innovative campaign that would capture the fun, carefree feeling of summer through an interactive game component. McCormick worked with creative agency, Fitzco, to create an upbeat video to show the versatility of French’s Mustard. McCormick leveraged AdColony’s Instant Play HD Video technology to give smartphone users a high-quality viewing experience. Implementing an interactive Dynamic End Card gave users an extra opportunity to engage. The French’s mustard campaign surpassed multiple benchmarks to deliver appetizing results!

2022
grand
winner

Entrant Company

HERO Marketing

Category

Integrated Marketing - Business to Consumer

Country / Region

United States

2022
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Video Campaign

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign - Event Campaign

Country / Region

Hong Kong S.A.R., China

2022
grand
winner

Entrant Company

Proscalar, LLC

Category

Social Media - Social Content / Post

Country / Region

United States