2022

NYX Awards - 2022 Grand Winner Winner

DentsuX/AdColony Slather on Success for French's Mustard

Entrant Company

AdColony

Category

Advertising - Online AD (Single)

Client's Name

DentsuX and McCormick & Company’s French’s

Country / Region

United States

Experience Level

Internal

McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 summer season. Teaming up with AdColony and DentsuX, they developed an innovative campaign that would capture the fun, carefree feeling of summer through an interactive game component. McCormick worked with creative agency, Fitzco, to create an upbeat video to show the versatility of French’s Mustard. McCormick leveraged AdColony’s Instant Play HD Video technology to give smartphone users a high-quality viewing experience. Implementing an interactive Dynamic End Card gave users an extra opportunity to engage. The French’s mustard campaign surpassed multiple benchmarks to deliver appetizing results!

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Entrant Company

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Category

Commercial & Marketing - Motion Graphics

Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

Strategic Campaign - Strategic Communications / Other

Country / Region

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Entrant Company

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Category

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Country / Region

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