United States   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono

Client's Name

Hubei Han Embroidery Association

Sub-Category

Pro Bono

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever. Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children. I co-founded the Han Embroidery poverty alleviation project, \"Let Parents Stay\" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.


Credits

Yu Chen
2022
United States
gold
winner

Entrant Company

HERO Marketing

Sub Category

Social Branding Campaign

2022
United States
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

PR Campaign

2022
Spain
gold
winner

Entrant Company

Ulled Asociados

Sub Category

Intergrated Marketing / Other

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Content Marketing Integration (NEW)