2022

NYX Awards - 2022 Gold Winner Winner

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono - Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.

Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.

I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Audio & Podcasts
NYX Awards 2022 Winner - Breaking and Entering Advertising Podcast
gold
winner
Breaking and Entering Advertising Podcast

Entrant Company

MAS

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Issaquah School District
gold
winner
Issaquah School District

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - BAHCO Africa's New Visual Identity
gold
winner

Entrant Company

Ulled Asociados

Category

Design - Promotional / Branding

Country / Region

Spain

2022
Public Relations
NYX Awards 2022 Winner - Everywhere Workplace Report
gold
winner

Entrant Company

Ivanti

Category

Public Relations - Televison Placement

Country / Region

United States