2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono - Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever. Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children. I co-founded the Han Embroidery poverty alleviation project, \"Let Parents Stay\" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
gold
winner
ADS Security

Entrant Company

Sparq Designs

Category

Social Media - Social Ad Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

AnalyiSport

Category

Website - E-Learning Education

Country / Region

United Kingdom

2022
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winner

Entrant Company

The Brand Leader

Category

People & Team (NEW) - Advertising Agencies

Country / Region

United States

2022
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Social Events & Live Streaming

Country / Region

United Kingdom