2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Nexit

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Client's Name

Netflix UK

Country / Region

United States

Experience Level

Internal

We want what we can’t have. Studies show that when audiences learn a TV show is going to be removed from a platform, viewership increases. So when UK audiences aren’t watching enough foreign language content on Netflix, the best way to get them to do so is to convince them they will no longer be able to. The Brexit referendum embodies England’s fear of everything foreign. What if NetflixUK pretended that because of an obscure Brexit cultural import law, they’d be losing all rights to foreign films and shows in a week’s time? The inevitable fan outrage on social media would raise awareness of previously overlooked foreign content. And with prominently displayed deadlines on the Netflix homepage, these shows would appear all the more desirable. Forbidden fruit is sweeter when it’s just out of reach.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
gold
winner
Breaking and Entering Advertising Podcast

Entrant Company

MAS

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2022
gold
winner
Montefiore Einstein

Entrant Company

eContent Digital

Category

Social Media - Social Engagement

Country / Region

United States

2022
gold
winner

Entrant Company

Agency Guacamole

Category

Content Marketing Strategy (NEW) - Influencer Marketing (NEW)

Country / Region

United States

2022
gold
winner

Entrant Company

Sharkey Advertising

Category

Website - Branding

Country / Region

United States