United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission

Client's Name

Call of Duty Warzone

Sub-Category

Student AD

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job? We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game. Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.


Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Integrated Marketing

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Product Branding

2022
United States
grand
winner

Entrant Company

Cultivate

Sub Category

Lifestyle

2022
United States
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

Event Campaign