Caprices Festival

The Problem There was a large gap of ticket sales required in 2021. When TEA was onboarded we had 6 weeks left until the festival was about to start and we had thousands of tickets left to sell. The Solution A strong content marketing strategy on Instagram and Facebook to raise awareness of festival. Followed by targeted advertising funnel to generate the revenue required for the festival. Outcome Two fantastically attended weekends, hitting the target for attendees and showcasing one of the first festivals to conduct a festival safely during the pandemic. In 2022 it also resulted in our advertising resulting in an even more successful festival launch over 2 weekends and NFT conference attached to the festival.