United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

2022 Everywhere Workplace Report

Entrant Company

Ivanti

Category

Public Relations

Client's Name

Sub-Category

Radio Placement

Experience Level

Internal

Ivanti is on a mission to enable and understand the Everywhere Workplace as it evolves in a post-COVID world. On March 9, 2022, we released the results of our annual Everywhere Workplace report which canvassed the opinions of over 6,100 office workers and IT professionals in the US, UK, Germany, Spain, Netherlands, Belgium, Sweden, and Australia to cut through speculation and highlight trends—what’s it really like in the Everywhere Workplace? Who’s benefiting from it? What are the drawbacks? Are there divides along gender and generational lines? Additionally, we worked with leading “future of work” experts to uncover employee sentiments related to the future of work. The survey provided a massive volume of thoughtful, candid responses: • 71% of employees would choose to work from anywhere over being promoted. • 64% of employees would even take a pay cut to be able to work from anywhere. • Only 13% of employees would like to permanently return to the office full-time. Despite its popularity, we found that 10% of respondents reported a negative effect on their mental health and found that remote work is affecting men and women differently with 70% of women reporting experiencing negative effects from remote work, versus only 30% of men. Within three weeks, we saw 151 articles covering the report, including 14 top-tier outlets such as Forbes, Inc. and Computer Weekly, having a potential reach of more than 250 million. We also hosted a Satellite Media Tour, offering interviews on TV and Radio with our spokespeople and Future of Work expert. As a result, we’ve seen 44 unique Broadcast/Radio Segments with 3 of those segments syndicated 563 times. To date, the radio and broadcast segments in the US and UK have reached an audience of 40,179,755. The SMT web posts reached a potential audience of 691,560,710. Social Media also saw over 2.1M impressions of the content supporting the report. The Everywhere Workplace is here to stay and it’s our mission to enable and secure employees wherever they work, and no matter what they work on.

2022
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Sub Category

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Entrant Company

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Sub Category

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Sub Category

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