2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Fired Up with Jack Daniel's Tennessee Whiskey

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign - Brand Strategy Campaign

Client's Name

Jack Daniel's/Brown Forman

Country / Region

United States

Experience Level

Agency

This branded series--utilizing articles with embedded cooking videos, clickable recipes, and social--focused on cooking with Jack Daniel\\\'s and featured Chefs Ryan Van Voorhis and Seth Bradley dressed as referees. This ran in STL Today, Feast magazine and Feast and Field magazine. Our goal was to make purchasing Jack Daniel\\\'s top of mind by capitalizing on Super Bowl energy and providing novel ideas for using various Jack Daniel\\\'s products in your game day food, dessert AND of course cocktails, using professional chefs with game day flair. The series was very well received and successful.

Credits

Director of Content/Brand Ave. Studios
Laura Strom
Executive Producer Video/Brand Ave. Studios
Brad Tohtz
VP, Brand Ave. Studios
Robin Gruen
2022
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy (NEW) - Content Marketing ROI (NEW)

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

Ivanti

Category

Public Relations - Radio Placement

Country / Region

United States

2022
grand
winner

Entrant Company

Gravity Global

Category

Covid-19 Related - Integrated Marketing

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

The Brand Leader

Category

Design - Book

Country / Region

United States