2022
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Strategic Campaign - Brand Strategy Campaign
Client's Name
Jack Daniel's/Brown Forman
Country / Region
United States
Experience Level
Agency
This branded series--utilizing articles with embedded cooking videos, clickable recipes, and social--focused on cooking with Jack Daniel's and featured Chefs Ryan Van Voorhis and Seth Bradley dressed as referees. This ran in STL Today, Feast magazine and Feast and Field magazine. Our goal was to make purchasing Jack Daniel's top of mind by capitalizing on Super Bowl energy and providing novel ideas for using various Jack Daniel's products in your game day food, dessert AND of course cocktails, using professional chefs with game day flair. The series was very well received and successful.
Credits
Entrant Company
Gravity Global
Category
Strategic Campaign - Social Media Campaign
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Country / Region
United Kingdom
Entrant Company
Vicarious PR
Category
Public Relations - Media Relations / Other
Country / Region
United States
Entrant Company
The Brand Leader
Category
Website - E-Commerce
Country / Region
United States