2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Montefiore Objetivo Tu Salud

Entrant Company

eContent Digital

Category

Social Media - Social Engagement

Client's Name

Montefiore Einstein

Country / Region

United States

Experience Level

Agency

After having successfully launched the Spanish television series on Telemundo NBC “Objetivo: Tu Salud”, Montefiore Einstein desired to create a digital space authentically tailored toward the Hispanic audience. The objective was to provide a reliable stream of health and wellness content as well news about research, technology, and other medical advancements that were also actionable and entertaining. The ultimate goal was to further strengthen their position as a champion for the well-being of the Hispanic community. With this in mind eContent Social went to the drawing board and developed a strategic social media solution that would fit Montefiore - Einstein's needs. We started from the ground up, developing a research-based, strategic editorial calendar. This included institutional health news and events, health awareness months, weeks, and days; as well as daily relevant lifestyle content such as recipes, tips, exercise, and motivational quotes. We used a casual tone that the audience could relate to and felt comfortable with. In addition to creating the content and consistent, up-to-date posting and community management, we constantly monitored every aspect of our audience’s reactions and optimized this content by using data-backed reasoning. With over 20,000 highly targeted and engaged followers, our social media profiles have now garnered over: 3,500+ pieces of content 7, 300,000+ impressions 350,000+ engagements 2,500+ incoming messages 4.9 out of 5 rating And we continue to grow. All of this with a very subtle integration of Montefiore - Einstein's brand that is further cementing the commitment to the wellbeing of the Hispanic community.

Credits

SVP, Chief Marketing Officer/Montefiore Einstein
Loreen Babcock
Principal, Executive Producer/eContent Digital
Felix M. Mendez
Managing Partner/eContent Digital
Yamila Constantino
EVP, Head of Digital/eContent Digital
Daniel Sokol
Director of Hispanic Content/eContent Digital
Fernando Duran
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