2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Water Recruiting Campaign

Entrant Company

Parsons' Core Creative Agency

Category

Social Media - Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.

2022
gold
winner

Entrant Company

BrandTuitive

Category

Design - Logo

Country / Region

United States

2022
gold
winner

Entrant Company

Tarrant County College

Category

Publications - Magazine

Country / Region

United States

2022
gold
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Social Media Campaign

Country / Region

United Kingdom

2022
gold
winner

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) - Marketing Automation (NEW)

Country / Region

Canada