2022

NYX Awards - 2022 Gold Winner Winner

Water Recruiting Campaign

Entrant Company

Parsons' Core Creative Agency

Category

Social Media - Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.

2022
Strategic Campaign
NYX Awards 2022 Winner - Make Space for Possibilities™
gold
winner
DIRTT Environmental Solutions Inc.

Entrant Company

Cooper Smith Agency

Category

Strategic Campaign - Digital Marketing Campaign

Country / Region

United States

2022
Advertising
NYX Awards 2022 Winner - This is College Television Spots
gold
winner

Entrant Company

Tarrant County College

Category

Advertising - Advertising Campaign

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - NanO and AerO
gold
winner

Entrant Company

AMT

Category

Design - Character Design / Cartoon / Icon

Country / Region

United States

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - QNET I PROMISE
gold
winner

Entrant Company

QNET

Category

Youtube / Vimeo Videos - Writing / Script

Country / Region

Singapore