2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

FlexRoad Branding

Entrant Company

Parsons' Core Creative Agency

Category

Design - Corporate Identity

Client's Name

Indiana Department of Transportation

Country / Region

United States

Experience Level

Internal

When the Indiana Department of Transportation saw an opportunity to use technology to reduce congestion, lower traffic incident rates, increase travel time reliability, and create an overall smoother ride on the Borman Expressway (I-80/I-94), they knew they would need a compelling, memorable way to share the solution with riders and the community. This project is a first-of-its-kind for Indiana, and they wanted to develop an integrated brand identity that spoke to modernization, reliability, and safety across a variety of touchpoints. The name and logo are meant to highlight the flexibility of a reactive roadway system, while the addition of the tagline (both on its own and as part of the responsive logo system) speaks to the reliability of addressing traffic incidents early, and how this allows traffic to continue flowing around them. The responsive logo system allows for a variety of branded applications. It also allows room to be expanded or condensed as needed to highlight the project itself, the project’s location, or to fit potential future applications of this technology across the state. Ultimately, this brand has been applied to videos, templates, 3D animations, public engagement meeting promotion and wayfinding, icons, social media content, website, graphics, reports, voiceover, and copywriting.

2022
grand
winner

Entrant Company

The Third Eye Collective

Category

Social Media - Social Branding Campaign

Country / Region

United States

2022
grand
winner

Entrant Company

HERO Marketing

Category

Strategic Campaign - Special Event

Country / Region

United States

2022
grand
winner

Entrant Company

ADR Studio

Category

Design - Other Design & Marketing

Country / Region

Singapore

2022
grand
winner
In Good Taste

Entrant Company

The Brand Leader

Category

Website - E-Commerce

Country / Region

United States