2022
Entrant Company
Gravity Switch
Category
Design - Logo
Client's Name
George and Mark Waldmann
Country / Region
United States
Experience Level
Agency
George and his husband Mark purchased (and renovated) a historic property in Provincetown, Massachusetts that they wanted to offer up as a vacation rental. In addition to boasting a stunning ocean view the property also claims a fascinating history as the previous residence of New England’s only female pirate (Rachel Wall). Our branding work needed to embody the high-end sophistication of the home and the amenities it offers while also capturing the soothing joy and contentment of having a romantic, beach-side vacation. George told us: “Our vision is ‘come to paradise and find your treasures in the dunes.’” We explored a number of different concepts that pulled inspiration from a variety of areas like 70’s travel Americana, traditional New England coastal style, Victorian woodblock prints, as well as ways to communicate a deep connection with the area’s queer community without just making the logo rainbow-colored. Ultimately, George and Mark decided that they would tell their personal story (about coming together, working on the space, etc.) on their website to position themselves and their rental as LGBTQIA friendly, keeping the logo as visually simple as possible.
Credits
Entrant Company
Carimus
Category
Design - Annual Report
Country / Region
United States
Entrant Company
Yu Chen
Category
Pro Bono - Pro Bono
Country / Region
China
Entrant Company
SOCi, Inc.
Category
Design - Annual Report
Country / Region
United States
Entrant Company
Finalsite
Category
Website - School / Universities
Country / Region
United States