2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Wall's Lookout Logo

Entrant Company

Gravity Switch

Category

Design - Logo

Client's Name

George and Mark Waldmann

Country / Region

United States

Experience Level

Agency

George and his husband Mark purchased (and renovated) a historic property in Provincetown, Massachusetts that they wanted to offer up as a vacation rental. In addition to boasting a stunning ocean view the property also claims a fascinating history as the previous residence of New England’s only female pirate (Rachel Wall). Our branding work needed to embody the high-end sophistication of the home and the amenities it offers while also capturing the soothing joy and contentment of having a romantic, beach-side vacation. George told us: “Our vision is ‘come to paradise and find your treasures in the dunes.’” We explored a number of different concepts that pulled inspiration from a variety of areas like 70’s travel Americana, traditional New England coastal style, Victorian woodblock prints, as well as ways to communicate a deep connection with the area’s queer community without just making the logo rainbow-colored. Ultimately, George and Mark decided that they would tell their personal story (about coming together, working on the space, etc.) on their website to position themselves and their rental as LGBTQIA friendly, keeping the logo as visually simple as possible.

Credits

Chief Strategist & Creative Lead, Gravity Switch
Rachael Frank
Graphic Designer & Illustrator, Gravity Switch
Andrew Sabourin
Co-Owner, Wall's Lookout
George Waldmann
Co-Owner, Wall's Lookout
Mark Waldmann
2022
gold
winner
School of the Art Institute of Chicago

Entrant Company

Yu Chen

Category

Design - Other Design & Marketing

Country / Region

China

2022
gold
winner

Entrant Company

Parsons' Core Creative Agency

Category

Social Media - Social Ad Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Ulled Asociados

Category

Design - Promotional / Branding

Country / Region

Spain

2022
gold
winner

Entrant Company

The Third Eye Collective

Category

People & Team (NEW) - Creative Boutiques

Country / Region

United States