2022

NYX Awards - 2022 Gold Winner Winner

Six Iconoclasts – Why Adaptability Matters

Entrant Company

Cooper Smith Agency

Category

Content Marketing Strategy (NEW) - eBook (NEW)

Client's Name

DIRTT Environmental Solutions Inc.

Country / Region

United States

Experience Level

Public Relations Firm

When we listen to each other, embrace diverse perspectives, and co-create space that encourages individuals to be themselves, then collaboration, creativity, and culture thrive. And, great conversations follow.

Commercial real estate leaders, designers, and general contractors are being called on to create and adapt space at an unprecedented pace – as the needs and expectations of people and organizations have shifted dramatically over the past two years. In light of this, DIRTT created Iconoclasts, an annual magazine to bring together leading minds showcasing provocative perspectives about how design and build can empower people with the resilience and agility to flourish in these times of change.

Now going into its third publication cycle, Iconoclasts’ purpose is to be the pre-eminent source for design and construction perspectives. Every installment of Iconoclasts features some of the brightest minds from the worlds of architecture, industrial design, research, and interior design and has showcased thinkers from Autodesk, Gensler, JLL, Microsoft, International Interior Design Association (IIDA), BCG, ThinkLab, City of Seattle, Box Clever, Studio BV and more.

In every Iconoclasts publication, thought leaders share insight on how — and more importantly, why — adaptability in design is of paramount importance for everyone in our industry and critical to inviting people into spaces that are intentionally designed and purposefully constructed.

Credits

DIRTT Environmental Solutions Inc.
Claire Poole
2022
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