Mobupps introduces MAFO - Marketing Automation Platform

Mobupps developed a marketing automation technology to enhance workflow and team efficiency.

We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners.

Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns.

MAFO is a technology to combat fraud and maximize our customers' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact.

In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%.

MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators.

As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.