2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Mobupps introduces MAFO - Marketing Automation Platform

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) - Marketing Automation (NEW)

Client's Name

Country / Region

Canada

Experience Level

Award Agent

Mobupps developed a marketing automation technology to enhance workflow and team efficiency. We had a lot of feedback from our team during a decade, summarized the most important requests and came out with a solution to automate ad campaigns and boost the cost-effectiveness of campaigns for our partners. Mobupps developed an automated technology that helps generate leads, grow leads and audiences, and measure the overall ROI of campaigns. MAFO is a technology to combat fraud and maximize our customers\' ROI through the use of performance and automation data. Mobupps uses MAFO to automate marketing campaigns and sales operations to increase revenue and maximize the impact. In Mobupps, all traffic must go through total transparency and our blocking rate is reaching 95%. MAFO audience profiling technology allows you to predict user intent using historical data and plan your budget. MAFO can predict results with extreme accuracy. Stop inefficient sources and scale potential channels in real-time. Proactive fraud prevention technology blocks complex forms of fraud such as click flooding, bots, and emulators. As a result, we enhanced the speed, reaction, scale, feedback and personalization of each campaign. One of the first campaigns with a significant impact was the very Evony app campaign by Top Games.

2022
gold
winner

Entrant Company

HireInfluence

Category

Social Media - Social Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Proscalar, LLC

Category

Social Media - Facebook Engagement

Country / Region

United States

2022
gold
winner

Entrant Company

Ivanti

Category

Public Relations - Media Relations / Other

Country / Region

United States

2022
gold
winner

Entrant Company

The Saudi Industrial Development Fund

Category

Design - Packaging

Country / Region

Saudi Arabia