2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

QNET's Mama Campaign

Entrant Company

QNET

Category

Strategic Campaign - Social Media Campaign

Client's Name

Country / Region

Malaysia

Experience Level

Internal

QNET launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values. Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. To support the campaign, QNET utilised the #QNETMAMA hashtag on social media and published multiple videos on QNET and QNET Africa YouTube channels to great success.

2022
grand
winner

Entrant Company

The Third Eye Collective

Category

Social Media - Social Branding Campaign

Country / Region

United States

2022
grand
winner

Entrant Company

Oxana Skripka

Category

Website - Web Agency

Country / Region

United States

2022
grand
winner

Entrant Company

IC4DESIGN

Category

Advertising - Advertising Campaign

Country / Region

Japan

2022
grand
winner

Entrant Company

Parsons' Core Creative Agency

Category

Design - Brochure Cover

Country / Region

United States