2022

NYX Awards - 2022 Grand Winner Winner

QNET's Mama Campaign

Entrant Company

QNET

Category

Strategic Campaign - Social Media Campaign

Client's Name

Country / Region

Malaysia

Experience Level

Internal

QNET launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values. Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. To support the campaign, QNET utilised the #QNETMAMA hashtag on social media and published multiple videos on QNET and QNET Africa YouTube channels to great success.

2022
Design
NYX Awards 2022 Winner - ancora
grand
winner
PLUS Corporation.

Entrant Company

Harajuku DESIGN Inc.

Category

Design - Promotional / Branding

Country / Region

Japan

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - QNET I PROMISE
grand
winner

Entrant Company

QNET

Category

Youtube / Vimeo Videos - Motivational

Country / Region

Singapore

2022
Branded Content
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grand
winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Animation

Country / Region

United States

2022
Public Relations
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winner

Entrant Company

Vicarious PR

Category

Public Relations - Media Relations / Other

Country / Region

United States