2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

QNET's Mama Campaign

Entrant Company

QNET

Category

Strategic Campaign - Social Media Campaign

Client's Name

Country / Region

Malaysia

Experience Level

Internal

QNET launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values. Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. To support the campaign, QNET utilised the #QNETMAMA hashtag on social media and published multiple videos on QNET and QNET Africa YouTube channels to great success.

2022
grand
winner
Megmeister

Entrant Company

The Brand Leader

Category

Advertising - AD (Single)

Country / Region

United States

2022
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2022
grand
winner
PLUS Corporation.

Entrant Company

Harajuku DESIGN Inc.

Category

Design - Promotional / Branding

Country / Region

Japan

2022
grand
winner

Entrant Company

Cognito

Category

Design - Magazine

Country / Region

Netherlands