2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Future Fitness #FutureOfFitness Campaign

Entrant Company

HireInfluence

Category

Social Media - Social Influencer Marketing

Client's Name

Future Fitness

Country / Region

United States

Experience Level

Agency

The Future #FutureOfFitness campaign was centered around education and strong influencer alignment that would drive awareness and sign ups to the Future Fitness app.

Each influencer posted on-going content that was unique to their vertical and showcased how they lead a busy life. Whether it was taking care of their kids, having a busy work day, traveling often or just dealing with everyday tasks their content showed their authentic firsthand moments. The influencers introduced their followers to the Future Fitness app and over the course of two months, they shared the benefits of Future Fitness such as the convenience, customization, accountability and affordability. The on-going content built on dedication and loyalty, as the influencer’s covered everything from start to finish and urged followers to sign up for Future Fitness.

This approach allowed for different types of audiences (Family, Lifestyle, Business, Travel, etc.) to see the benefits and convenience of Future Fitness through a wide variety of experiences and lifestyles. This also proved that Future Fitness is the perfect app for any and everyone, showing how Future Fitness brings a great value in helping you meet your own personal fitness goals.

2022
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign - Social Media Campaign

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United States

2022
grand
winner

Entrant Company

ADR Studio

Category

Design - Other Design & Marketing

Country / Region

Singapore

2022
grand
winner
National Partnership for Women & Families

Entrant Company

Threei Creative Communications

Category

Publications - Annual Report

Country / Region

United States