2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Measuring the Impact of Digital Communications

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy (NEW) - Special Topic Issue (NEW)

Client's Name

Country / Region

United States

Experience Level

Agency

Alisa Bonsignore, the founder of Clarifying Complex Ideas, LLC, has spent the last few years increasingly focused on sustainable digital communications. As a content strategist with more than 25 years’ experience with a multinational clientele, Alisa was becoming increasingly concerned by the amount of digital work that her clients were generating for the sake of creation-based metrics. We need apps! Videos! Huge banner images! Daily email campaigns!

We have been raised in the era where paper was seen as dirty and wasteful, while digital was perceived as clean and harmless.

Eh, maybe not so harmless.

If every bit and byte of the digital work that we create is nothing more than energy, our work has a measurable carbon footprint — and not a small one. Alisa’s content strategy work for clients has increasingly incorporated sustainability metrics alongside other best practices for content design that focus on usability and accessibility. It has resulted in significant reductions in carbon emissions for those organizations, and good stories to tell in their ESG reports.

2022
silver
winner
Fellow Health Partners

Entrant Company

Sharkey Advertising

Category

Design - Logo

Country / Region

United States

2022
silver
winner

Entrant Company

Alludo

Category

Strategic Campaign - Strategic Communications / Other

Country / Region

United States

2022
silver
winner

Entrant Company

Gimbal

Category

Covid-19 Related - Content Marketing & Writing

Country / Region

United States

2022
silver
winner

Entrant Company

Gravity Switch

Category

Design - Character Design / Cartoon / Icon

Country / Region

United States