2022
Entrant Company
CRX Design
Category
Design - Packaging (Series)
Client's Name
Unilever
Country / Region
Brazil
Experience Level
Agency
Brand, visual identity and packaging for the launch of Intibiome (Unilever, Europe), a new brand specialized in women’s intimate care.
The logo created for the brand is the starting point for the construction of the visual identity. Its minimalist typography dialogues with the cosmetic category’s visual cues, whilst adding an iconic element to its composition, the symbol and letter “i” within the name “biome”. A micro-particle which builds a visual biome of its own across the packaging — a minimalist web of particles that structure and hierarchize the product information, and which colors change for each variant/benefit, building an easily navigable graphic system on shelves.
Credits
Entrant Company
Julius Baer
Category
Video/ Film / Web Based Productions - Marketing (Service)
Country / Region
Switzerland
Entrant Company
Yu Chen
Category
Design - Other Design & Marketing
Country / Region
China
Entrant Company
Gravity Global
Category
Website - Manufacturing
Country / Region
United Kingdom
Entrant Company
energyhill
Category
Integrated Marketing - Company Branding
Country / Region
United States