2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Dove Men+Care Ultimate

Entrant Company

CRX Design

Category

Design - Packaging (Series)

Client's Name

Unilever

Country / Region

Brazil

Experience Level

Agency

Visual identity and packaging for the launch of Dove Men+Care Ultimate, a new innovative deodorant range with Water Based technology.

With an innovative Water Based Technology, Dove Men+Care Ultimate is a new range of deodorants with 30% water in its composition. This allows six times greater hydration, without irritation — a common side-effect to other high protection deodorants that use ingredients that are powerful against odor, but abrasive to the skin.

The visual identity created for this new range heroes its main ingredient, Water, but seeks new powerful ways of portraying it. Unique and striking textures of water were protagonized on pack, seeking to highlight their movement and sensoriality — which were enhanced through the use of special finishes such as varnished and metallic areas. This less literal and more abstract approach resulted in a more aspirational and highly iconic visual system, which reflects its innovation: the power of water.

Credits

Creative Partner
Luiz Sanches Junior
Creative Partner
Cristiano Vinciprova
Creative Partner
Ingrid Lafalce
Creative Partner
Danilo Helvadjian
2022
grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Facebook Page

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

Vicarious PR

Category

Public Relations - Media Response

Country / Region

United States

2022
grand
winner

Entrant Company

HERO Marketing

Category

Integrated Marketing - Business to Consumer

Country / Region

United States

2022
grand
winner

Entrant Company

The Brand Leader

Category

Design - Book

Country / Region

United States