2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2021 ITRI Annual Report - Beyond Growth: Towards a Net Zero Tomorrow

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Content Marketing Strategy (NEW) - Annual Report

Client's Name

Country / Region

Taiwan

Experience Level

Internal

The 2021 edition of the Industrial Technology Research Institute\\\\\\\'s (ITRI\\\\\\\'s) annual report is themed with \\\\\\\"Beyond Growth: Towards a Net Zero Tomorrow\\\\\\\" to reflect the global trends of achieving sustainability and combating threats from COVID-19 and climate change. In this report, we incorporated the United Nations\\\\\\\' Sustainable Development Goals (SDGs) to illustrate how ITRI has utilized its technological innovations to help industries develop a net zero economy, shape a better future, and create win-win solutions to balance between economic growth and the environmental sustainability. The report brings highlights to the Institute\\\\\\\'s major events, R&D breakthroughs, industrial services, and international collaborations in 2021. It is a comprehensive document that provides stakeholders with information about ITRI\\\\\\\'s operation and performance throughout the preceding year.

ITRI 2021 Annual Report covers three major topics, including:

- Sustainable Development for Industries

The section demonstrates ITRI\\\\\\\'s endeavors in leading industries to go net zero in all aspects. This includes how the Institute has performed its corporate social responsibility (CSR) and helped local businesses apply intellectual property strategies to enhance R&D impact and connect with the world.

- Innovations and Applications

Over 50 R&D achievements are displayed among four application domains, namely Smart Living, Quality Health, Sustainable Environment, and Intelligentization Enabling Technologies. Every innovation has a 100-word description and an image, giving readers a glimpse of its functionalities and benefits.

- Overview of The Year

The final segment concludes ITRI\\\\\\\'s operational status, such as organization & human resources, financial statements, global partners, and office branches. This provides a data-based summary of ITRI\\\\\\\'s annual performance.

ITRI 2021 Annual Report is a valuable marketing material to communicate with stakeholders. Upon publishing, its digital version was accessible on ITRI\\\\\\\'s official website to everyone. Meanwhile, hard copies were distributed to government agencies, board meeting members, and key clients and partners of ITRI. More are available at ITRI\\\\\\\'s showroom and tech exhibitions for visitors to collect. Both printed and digital formats serve an effective tool for content marketing and have successfully increased the Institute\\\\\\\'s international visibility and further generated leads to forge business cooperation.

Credits

Vice President & Chief Marketing Officer. Office of Marketing Communications /ITRI
June Lin
Division Director. Office of Marketing Communications /ITRI
Phoebe Hsu
Communications Manager. Office of Marketing Communications /ITRI
Irene Shih
Communications Manager. Office of Marketing Communications /ITRI
Ellie Yang
Marketing Officer. Office of Marketing Communications /ITRI
Alex Chang
Marketing Officer. Office of Marketing Communications /ITRI
Larry Hsu
Marketing Officer. Office of Marketing Communications /ITRI
Jessica Huang
Marketing Officer. Office of Marketing Communications /ITRI
Linda Yang
Project Manager. Office of Marketing Communications /ITRI
Luc Tsui
Project Manager. Office of Human Resources /ITRI
Daniel King
2022
gold
winner

Entrant Company

Carimus

Category

Design - Annual Report

Country / Region

United States

2022
gold
winner

Entrant Company

Magnetic Creative

Category

Social Media - Social Campaign

Country / Region

South Africa

2022
gold
winner

Entrant Company

Gimbal

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Morris Animal Foundation

Category

Design - Brochure

Country / Region

United States