2022
Entrant Company
AMT
Category
Content Marketing Strategy (NEW) - Content Marketing Strategy / Other
Client's Name
Country / Region
United States
Experience Level
Internal
IMTS – The International Manufacturing Technology Show, the largest and longest-running industry trade show in the Western Hemisphere, is held every other year at McCormick Place in Chicago, Illinois. IMTS 2022, which runs September 12-17, 2022, is where the creators, the builders, the sellers, and the drivers of manufacturing technology come to connect and be inspired. The show attracts over 100,000 members of the manufacturing technology community every two years.
Our IMTS 2022 Find Campaign focuses on the people and the technology that visitors will find at IMTS. Ads are broken up into three categories: Find Me, Find Us, and Find It, featuring up-close imagery of a person, a group of people, or a piece of technology, respectively. They are designed to inspire and uplift – to remind our audience of the hundreds of individual connections and innovative tech that make the show so special, that provide solutions, ideas and partnerships in the ever-changing world of manufacturing technology. Our featured people subjects represent a diverse cross-section of the manufacturing industry, from job shop owners to educators, and all have a personal relationship with IMTS. Our technology subjects all highlight actual technology that visitors will experience at the show.
This show cycle, we also launched a new brand for IMTS. The Find ads feature this new branding, with bold colors, modern typography, and an uplifted version of our traditional IMTS cube.
This omni-channel campaign has been featured across print and digital manufacturing industry channels, social media, and more. It features print and digital ads, video, and written content. In running the Find campaign, we’ve seen a marked increase in our social media and website traffic compared to previous IMTS show cycles.
Credits
Entrant Company
Agency Guacamole
Category
Content Marketing Strategy - Influencer Marketing (NEW)
Country / Region
United States
Entrant Company
Corporate Films Canada
Category
Video/ Film / Web Based Productions - Cultural
Country / Region
Canada
Entrant Company
Town of Orangeville
Category
Publications - Annual Report
Country / Region
Canada
Entrant Company
Carol H. Williams Advertising
Category
Covid-19 Related - Advertising
Country / Region
United States