2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Find Campaign

Entrant Company

AMT

Category

Content Marketing Strategy (NEW) - Video or Video Series (NEW)

Client's Name

Country / Region

United States

Experience Level

Internal

IMTS – The International Manufacturing Technology Show, the largest and longest-running industry trade show in the Western Hemisphere, is held every other year at McCormick Place in Chicago, Illinois. IMTS 2022, which runs September 12-17, 2022, is where the creators, the builders, the sellers, and the drivers of manufacturing technology come to connect and be inspired. The show attracts over 100,000 members of the manufacturing technology community every two years. Our IMTS 2022 FIND video campaign focuses on the people and the technology that visitors will find at IMTS. The storytelling, documentary-style videos are in two categories: FIND ME AND FIND US, featuring intimate stories of a person or a group of people, and their background in manufacturing while closing with what they “find” at IMTS. The videos are designed to inspire and uplift—to remind our audience of the hundreds of individual connections and innovative technologies that make the show and the manufacturing technology community so special. Our featured people represent a diverse cross-section of the manufacturing industry, from job shop owners to educators, of different ages and from different backgrounds, but all of them have personal relationships with IMTS. Each FIND ME, FIND US video has a landing page on IMTS.com exclusive to that person or people. The FIND video campaign was pushed out on LinkedIn, Facebook, Twitter, and Instagram, with ads and written form articles.

Credits

Video Content Manager
Harry Bechkes
Content Director
MC Neville
Managing Editor
Kathy Webster
2022
gold
winner
MIT Initiative on the Digital Economy

Entrant Company

Gravity Switch

Category

Design - Event Materials

Country / Region

United States

2022
gold
winner

Entrant Company

AnalyiSport

Category

Website - E-Learning Education

Country / Region

United Kingdom

2022
gold
winner
ROSSETTI

Entrant Company

Verde Media

Category

Website - Business to Business

Country / Region

United States

2022
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Social Educational

Country / Region

United Kingdom