2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

BODY LVNGUAGE Social Branding by The Third Eye Collective

Entrant Company

The Third Eye Collective

Category

Social Media - Social Branding Campaign

Client's Name

BODY LVNGUAGE

Country / Region

United States

Experience Level

Agency

MEET BODY LVNGUAGE BODY LVNGUAGE (BL) is an ancient future party ritual: a raucous, sexy space with a rich culture of respect where all bodies are welcomed. The party’s known for its diverse crowd, loyal following, and high-energy blissful beats that\'ll leave you drenched in sweat and smiling ear-to-ear. The Third Eye Collective (TTEC) was asked to help this popular dance culture revamp its social media branding for a juicier vibe that authentically reflected the team. BL on social media, battled brand inconsistency and had trouble maintaining the right company image. In order to develop a strong thought leadership brand, TTEC performed a complete overhaul and optimized every detail. First impressions matter. We nailed BL’s brand perception with on-brand design, content, colors, and structure to brand the dance party as a trustworthy company. We helped develop BL’s new logo, icons, colors, voice, tone, style, and message and ensured they reflect on social media and the brand’s materials to avoid a social media brand identity crisis while strengthening their brand recognition. OH, OH, OH, IT\'S MAGIC ... TTEC’s social media branding ensured a visually consistent Instagram feed, use of relevant hashtags, post user-generated content (UGC), and leverage images and videos to convey BODY LVNGUAGES’ genuine stories through authentic and striking visual elements. TTEC created an Instagram branding strategy centered on attracting engaged traffic and bringing customers back for more.

Credits

Co-Owner / The Magician
Kayla Garpstas
Co-Owner / The Healer
Paola J. Sullivan
2022
grand
winner

Entrant Company

Oxana Skripka

Category

Website - Web Agency

Country / Region

United States

2022
grand
winner

Entrant Company

IC4DESIGN

Category

Advertising - Advertising Campaign

Country / Region

Japan

2022
grand
winner

Entrant Company

Gravity Global

Category

Covid-19 Related - Website

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

NinetyEight

Category

Social Media - Social Engagement

Country / Region

United States