2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Reimagining the Future of Work

Entrant Company

Alludo

Category

Strategic Campaign - Brand Strategy Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Reimagining one of the world’s leading software brands, Alludo arrived on September 13, 2022. Previously known as Corel and built on 35+ years of innovation, Alludo is the company behind beloved applications, CorelDRAW, Parallels, MindManager, and WinZip. Boasting an impressive history and portfolio, our previous brand also came with assumptions that no longer matched who we had become. Today, we’re leading the future of work, focused on connection, collaboration, and the cloud. Alludo is a nod to this purpose: empowering all you do. Our solutions offer the flexibility and freedom to create, ideate, and share anywhere, anytime, on any device. Reimagining the future of work, we’re turning the notions of 9-5 office work on their head. This launch featured integrated internal and external campaigns. Starting 6 weeks before launch, the team sent weekly, inspirational “Brand Battle” internal emails and hosted a series of employee events and activities. Internal activities generated average email opens of 99.9%, 84% click through, and more than 80% employee participation. Externally, Alludo launched with a stunning visual identity, deeply human messaging, and dynamic experiences. Captivating and inspiring brand video, thought leadership blogs and articles, news release, and social campaigns went live. Customers received communications introducing the new vision, while employees were mobilized as brand ambassadors with engaging content. A 6-week YouTube and LinkedIn campaign began featuring the brand video, which also debuted on the Nasdaq billboard in Times Square. Results were remarkable. Employees sent 537 social posts using #HelloAlludo, reaching 562,000 people with 3.8 million impressions – generating 5,000 engagements and 6,000 clicks (with impressive 110% engagement and 23% click through rates). Month-over-month, impressions were up 232% and engagements 52%, raising the overall engagement rate 20% and mentions 28%. In 2 weeks, the campaign drove 3.5M video views (42% with the option to skip chose to watch, beating Google benchmarks by 10%), 30M video impressions, +100 pieces of media coverage, 3.5M impressions on Alludo social channels, and 2M #HelloAlludo impressions. As of 10-28-22, the careers page had seen an impressive 5x, and as of today Alludo.com has already had 133,998 + visits.

2022
gold
winner

Entrant Company

HireInfluence

Category

Social Media - Social Campaign

Country / Region

United States

2022
gold
winner
Turn 10 Studios

Entrant Company

1minus1

Category

Website - Best User Experience

Country / Region

United Kingdom

2022
gold
winner

Entrant Company

Tarrant County College

Category

Advertising - Advertising Campaign

Country / Region

United States

2022
gold
winner
Distance Sales International

Entrant Company

Arachno Srl

Category

Website - Information Technology (IT)

Country / Region

Italy