2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

NYCEAL Visual Identity and Web Design

Entrant Company

North Street Creative

Category

Covid-19 Related - Design & Print

Client's Name

Mt. Sinai Health System

Country / Region

United States

Experience Level

Agency

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism. A combination of human-forward photography, utilitarian typography, and an optimistic color palette make the brand both approachable and authoritative.

NYCEAL's education campaign is anchored by a resource-driven website providing information on how to engage communities and address vaccine hesitancy and disparities. The website was structured to present layers of scientific data, storytelling, personal testimonies, and other key insights.

2023
gold
winner

Entrant Company

Lara Collado

Category

Advertising - Online AD (Campaign)

Country / Region

Spain

2023
gold
winner

Entrant Company

Creative Others

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

Canada

2023
gold
winner
Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy - B2C Branded Content Campaign (NEW)

Country / Region

United States

2023
gold
winner
Rogers Sports & Media

Entrant Company

SCAinteractive

Category

Marketing Effectiveness - Interactive Brand Experience

Country / Region

United States