2023
Entrant Company
North Street Creative
Category
Covid-19 Related - Design & Print
Client's Name
Mt. Sinai Health System
Country / Region
United States
Experience Level
Agency
Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism. A combination of human-forward photography, utilitarian typography, and an optimistic color palette make the brand both approachable and authoritative.
NYCEAL's education campaign is anchored by a resource-driven website providing information on how to engage communities and address vaccine hesitancy and disparities. The website was structured to present layers of scientific data, storytelling, personal testimonies, and other key insights.
Entrant Company
Lara Collado
Category
Advertising - Online AD (Campaign)
Country / Region
Spain
Entrant Company
Creative Others
Category
Strategic Campaign - Interactive Brand Experience
Country / Region
Canada
Entrant Company
Dreamlux Media
Category
Content Marketing Strategy - B2C Branded Content Campaign (NEW)
Country / Region
United States
Entrant Company
SCAinteractive
Category
Marketing Effectiveness - Interactive Brand Experience
Country / Region
United States