2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Howland Capital Web Design

Entrant Company

North Street Creative

Category

Website - Financial Services

Client's Name

Howland Capital

Country / Region

United States

Experience Level

Agency

Rebranding a wealth management firm inspired by its maritime past.

Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor. North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.

Howland Capital’s identity is both modern and traditional, appealing to the firm’s new generation of wealth management clients as well as its legacy relationships. This is reflected through the use of engaging photography framed by the logomark, as well as modern typography and a warm color palette. The motion and shape of the new visual identity reference Howland’s history in the maritime industry. The distinctive H logomark is composed of whale flukes, while the H’s crossbar was stylized to represent a subtle ocean wave.

As part of the Howland brand overhaul, we designed a new website showcasing the firm’s services, history, and original thought leadership.

2023
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing - Intergrated Marketing / Other__

Country / Region

United Kingdom

2023
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

United States

2023
grand
winner

Entrant Company

Groove Jones

Category

Advertising - Point of Purchase

Country / Region

United States

2023
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing - Intergrated Marketing / Other__

Country / Region

Hong Kong S.A.R., China