2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

ACAAI AllergistFinder.com Website

Entrant Company

SFC Group

Category

Website - Health

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. Problem is, they’re likely seeing the WRONG doctor. The American College of Allergy, Asthma & Immunology needed to raise awareness among both patients and their providers about the importance of seeing the RIGHT one—a board-certified, fellowship-trained allergist. We developed a campaign-branded microsite to highlight the importance of referring allergy and asthma sufferers to board-certified allergists. The site showcased two videos starring John C. McGinley that we created to convince primary care providers and patients that, if you're wheezing, sneezing, or itching, it’s time for an allergist. This simple, streamlined page did what it was intended to: it drove patients to allergists—in droves.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
gold
winner

Entrant Company

PAGEONE

Category

Public Relations - Publicity Campaign

Country / Region

Philippines

2023
gold
winner

Entrant Company

Morris Animal Foundation

Category

Social Media - Social Content / Post

Country / Region

United States

2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Business

Country / Region

United Kingdom