2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Campaign - Communication Program

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.

Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.

In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.

Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.

As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!

Each of the Energia aircraft were shown as 3D holograms for impact.

This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
grand
winner
VOID Interactive

Entrant Company

Infernozilla

Category

Content Marketing Strategy - Blog (NEW)

Country / Region

United States

2023
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy - Marketing Launch (NEW)

Country / Region

United Kingdom

2023
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media - Facebook Page

Country / Region

United States

2023
grand
winner

Entrant Company

Pointman News Creation

Category

Public Relations - Media Response

Country / Region

Canada