2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Social Media - Social Ad Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
gold
winner

Entrant Company

Miami Ad School NY

Category

Student Submission - Student AD

Country / Region

United States

2023
gold
winner

Entrant Company

Isadora Digital Agency

Category

Website - Financial Services

Country / Region

United States

2023
gold
winner

Entrant Company

Voler Strategic Advisors

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2023
gold
winner

Entrant Company

Harbor

Category

Integrated Marketing - Company Branding

Country / Region

United States