2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
grand
winner
Bostik

Entrant Company

Gravity Global

Category

Website - Manufacturing

Country / Region

United Kingdom

2023
grand
winner

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United Kingdom

2023
grand
winner
Debra Parr / Art and Art History / Columbia College Chicago

Entrant Company

Sharon and Guy

Category

Design - Poster (Single)

Country / Region

United States

2023
grand
winner

Entrant Company

Alpha Kilo

Category

Public Relations - Publicity Campaign

Country / Region

United States