2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Born2Bond

Entrant Company

Gravity Global

Category

Advertising - Business / Trade Publication

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.

While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.

Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.

Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.

The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
gold
winner

Entrant Company

Morris Animal Foundation

Category

Social Media - Social Content / Post

Country / Region

United States

2023
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Promotional / Branding

Country / Region

United States

2023
gold
winner

Entrant Company

Voler Strategic Advisors

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Advertising - Online AD (Campaign)

Country / Region

United Kingdom