2023

NYX Awards - 2023 Gold Winner Winner

Born2Bond

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.

While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.

Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.

Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.

The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Marketing / Advertising Campaigns
NYX Awards 2023 Winner - Make The Switch
gold
winner
GP Batteries

Entrant Company

Casual

Category

Marketing / Advertising Campaigns - Product Launch

Country / Region

Hong Kong SAR

2023
Website
NYX Awards 2023 Winner - ACAAI AllergistFinder.com Website
gold
winner
American College of Allergy, Asthma, and Immunology

Entrant Company

SFC Group

Category

Website - Health

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Pet Hydration Awareness Post
gold
winner

Entrant Company

Morris Animal Foundation

Category

Social Media - Social Content / Post

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Howland Capital Visual Identity
gold
winner

Entrant Company

North Street Creative

Category

Design - Design & Print / Other__

Country / Region

United States