2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

GI Genius and Pill Cam Game

Entrant Company

Groove Jones

Category

Strategic Campaign - Strategic Communications / Other__

Client's Name

Medtronic

Country / Region

United States

Experience Level

Agency

Medtronic’s Gastrointestinal team wanted something exciting and different to help them stand out at the LIFE ITSELF event. The LIFE ITSELF event, hosted by Dr. Sanjay Gupta (Chief Medical Correspondent for CNN) & Marc Hodosh (Co-founder of TEDMED, the health and medical version of the TED Conference) was a three-day retreat, converging about 50 speakers and a limited number of guests — leaders from multiple disciplines who intersect the fields of health & medicine.

Medtronic’s CEO spoke about how data and AI will revolutionize care for millions who could benefit from accessing more personalized care.

Groove Jones integrated the system’s features and capabilities into a larger-than-life, fully interactive gamified experience for Medtronic for participants to engage with at the event. Participants learn how AI-powered systems can improve the early detection of pre-cancerous polyps in the colon and prevent colorectal cancer through compelling gameplay.

The game has two modes of play to highlight the two AI-powered systems by Medtronic. Participants can play the game using the GI Genius™ or with PillCam™ systems. The game put’s the player in charge of hunting for potentially cancerous polyps in the colon, and scanning polyps earn points in various stages to increase your score.

2023
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing - Intergrated Marketing / Other__

Country / Region

Hong Kong S.A.R., China

2023
grand
winner
VOID Interactive

Entrant Company

Infernozilla

Category

Content Marketing Strategy - Newsletter

Country / Region

United States

2023
grand
winner

Entrant Company

KCD PR

Category

Public Relations - Televison Placement

Country / Region

United States

2023
grand
winner

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy - Publication

Country / Region

Spain