2023
Entrant Company
Firesign Marketing
Category
Design - Logo
Client's Name
Kies IP
Country / Region
United States
Experience Level
Agency
Kies IP was founded and owned by a woman who named her intellectual property law firm in honor of Mary Dixon Kies, the first woman to be granted a United States patent. Kies IP hired Firesign Marketing to create its logo and the resulting logomark paid tribute to Kies' invention, a process for weaving straw with silk or thread in the hat-making process, an innovation that helped the fashion industry overcome fabric embargoes during the War of 1812. The interwoven letters I and P represent intellectual property and two of the key principles the firm wanted to convey to the public: Kies IP is innovative and pioneering.
Credits
Entrant Company
Pyxis Communications
Category
Strategic Campaign - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Individual
Category
Design - Promotional / Branding
Country / Region
United States
Entrant Company
The MRN Agency
Category
Strategic Campaign - Interactive Brand Experience
Country / Region
United States
Entrant Company
NJI
Category
Design - Illustration / Infographic
Country / Region
United States