2023
Entrant Company
Masterly
Category
Design - Corporate Identity
Client's Name
Farmacia
Country / Region
United States
Experience Level
Agency
Bringing Accessible Healthcare to Life: Farmacia's mission to make healthcare accessible to everyone required a brand that would speak to its target audience.
The challenge was to create a modern design and brand identity that would resonate with a younger audience, setting Farmacia apart in the online pharmacy space.
To achieve this, our team conducted extensive research to understand what the younger audience was looking for in an online pharmacy. We analyzed competitor branding and identified key trends in design and messaging.
With this insight, we developed a brand strategy emphasizing Farmacia's commitment to accessible healthcare and its use of technology to make the process seamless and convenient for customers.
The new brand identity was designed to be modern, fresh, and approachable, with a color palette and typography that reflected these values.
The promotional materials we created for Farmacia were equally impactful. Advertisements and graphics showcased the company's commitment to accessing healthcare and the benefits of using Farmacia's app.
Credits
Entrant Company
Promoqube
Category
Branded Content - Games / Games Related
Country / Region
Turkey
Entrant Company
The Rooftop at Pier 17
Category
Live Events - Live Events / Other__
Country / Region
United States
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Video / Web Based Productions - Food & Beverage
Country / Region
United States
Entrant Company
Miami Ad School NY
Category
Student Submission - Student AD
Country / Region
United States