2023
Entrant Company
Lara Collado
Category
Advertising - Online AD (Campaign)
Client's Name
Country / Region
Spain
Experience Level
Student
Chronicle of an Extintion Foretold was created as an activist project to raise awareness within the population in order to protect and save the environment and all the living beings. This project criticises the atrocities that humans do to the planet, focusing on air pollution, the problem with plastics and animal testing.
Let me explain two of the pictures that have a text written in Spanish:
The picture with a delicious fish & plastic says: "The most delicious part of a fish is THE PLASTIC"
The picture with the girl covered in blood says: "How many lives are your cosmetics worth?". As you can see, the model holds a can with an atrocious label. In the label we can read: "Tested on animals".
Credits
Entrant Company
AML Communications Limited
Category
Broadcast / Television - Public Interest / Awareness
Country / Region
United Kingdom
Entrant Company
The Vilcek Foundation
Category
Content Marketing Strategy - Cultural
Country / Region
United States
Entrant Company
Arthrex, Inc.
Category
Video / Web Based Productions - Medical
Country / Region
United States
Entrant Company
Cynda Media Lab
Category
Design - Logo
Country / Region
United States