2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Black Mesa Social Media

Entrant Company

Infernozilla

Category

Social Media - Facebook Page

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:



Holiday Secret Scientist Giveaway with Gleam.io giveaway with Newly launched Merch prizes.



Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition



Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline



The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.

2023
grand
winner

Entrant Company

Taylor

Category

Content Marketing Strategy - B2C Branded Content Campaign (NEW)

Country / Region

United States

2023
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media - Twitter Engagement

Country / Region

United States

2023
grand
winner

Entrant Company

BLASTmedia

Category

Content Marketing Strategy - Annual Report

Country / Region

United States

2023
grand
winner

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy - Publication

Country / Region

Spain