2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Black Mesa Social Media

Entrant Company

Infernozilla

Category

Social Media - Facebook Engagement

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:



Holiday Secret Scientist Giveaway with Gleam.io giveaway with Newly launched Merch prizes.



Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition



Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline



The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.

2023
gold
winner
RTI Health Solutions

Entrant Company

DesignHammer

Category

Website - Health

Country / Region

United States

2023
gold
winner
Resilience Behavioral Health

Entrant Company

Dreamscape Marketing

Category

Website - Home Page / Landing Page

Country / Region

United States

2023
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy - Marketing Material

Country / Region

United Kingdom

2023
gold
winner
Rogers Sports & Media

Entrant Company

SCAinteractive

Category

Marketing Effectiveness - Interactive Brand Experience

Country / Region

United States