2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

HAPPY FLOWER

Entrant Company

The Biondo Group

Category

Design - Packaging (Series)

Client's Name

TILRAY BRANDS

Country / Region

United States

Experience Level

Agency

This Happy Flower brand of CBD beverages helps to relax and unwind, tastes good, has clean ingredients, is low in sugar, carbs and calories, and is non-alcoholic.

Happy Flower’s initial introduction was for CBD Non-Alcoholic Mixed Beverages in 4 consumer friendly cocktail blends - Mojito, Margarita, Daiquiri and Bellini.

The selected design direction for the Happy Flower brand shows a distinctive and ownable hemp graphic that was created in distinctive color combinations for the initial 4 cocktail flavors. Background colors were intentionally subdued to reinforce the “unwind/relax” benefit. There is clear communication of the product benefits on both the cans and the cartons. Carton PDP’s mimic the can for product recall (if cans are sold separate from 4 packs). The side panels reinforce the cocktail blends showing the “cocktail glass standard” for each blend.

The design is adaptable to other mixed drink flavors and line extensions across multiple beverage formats.

2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

PAGEONE

Category

Special Achievement (NEW) - Individual Achievement

Country / Region

Philippines

2023
gold
winner
Phillips 66

Entrant Company

SCAinteractive

Category

Integrated Marketing - Integrated Mobile Experience

Country / Region

United States

2023
gold
winner

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Country / Region

United Kingdom