2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Driving New Patients for a Leading Radiology Provider

Entrant Company

Konstruct Digital

Category

Marketing Effectiveness - Digital Marketing Campaign

Client's Name

Canada Diagnostic Centres

Country / Region

Canada

Experience Level

Agency

Our client, Canada Diagnostic Centres (CDC), was looking to increase booked appointments for their ultrasound services and increase brand awareness for the CDC brand. CDC wanted its brand to be a household name for doctors and patients looking for medical and diagnostic imaging services in Calgary and Edmonton, Alberta.

Our team of PPC specialists began by searching for the most lucrative opportunities to reach users looking for ultrasound services in Calgary and Edmonton. We then worked to produce informative but compelling ad copy that would attract prospective patients. Our team ensured alignment between the keywords, ad copy, and landing page to provide a seamless user experience from the moment users saw the ads through to the appointment booking process and followed proven best practices throughout the campaign build. Once the campaign was launched, our PPC specialists analyzed and optimized the campaign on a weekly basis to increase booked appointments, decrease costs, and increase the result rate of the campaign for booked appointments.

The 8-month-long campaign resulted in 115 booked appointments with a result rate of 4.14% and a cost per result of only $6.92.

Credits

Paid Media Lead
Alicia Engbers
Paid Media Specialist
Elizabeth Adeniran
2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United Kingdom

2023
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Logo

Country / Region

United States

2023
gold
winner

Entrant Company

Travel Manitoba

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

Canada

2023
gold
winner

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Country / Region

United States