2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Live To Farm

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy - B2C Branded Content Campaign (NEW)

Client's Name

Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Country / Region

United States

Experience Level

Agency

Live To Farm is a brand new show on Discovery Chanel that follows some of the top farmers of America, from the planting season through harvest. These farming families teach the general public about what goes on behind the scenes on a successful farm, while enjoying the dynamics at play within a family-run operation. The program also provides instruction and guidance to other working farmers about the technology, products, and techniques that go into producing a high yielding crop. By demonstrating the ongoing work of farmers, Live To Farm gives audiences a new appreciation for the people who often go unnoticed as they provide for us every day.

The show is sponsored by many of the biggest agricultural companies in the world - including John Deere, Case IH, Dekalb, Agrigold, Pivot Bio, Bayer Ag, and many more - in an effort to educate the general public about the worldwide endeavor to improve sustainability and awareness for the future of agriculture. The main goal is to provide effective marketing through product placement throughout the program.

Credits

Creative Director
Jared Gagnon-Palick
Producer
Kevin Kalb
Producer
Brooks Cardinal
2023
gold
winner
American College of Allergy, Asthma, and Immunology

Entrant Company

SFC Group

Category

Website - Health

Country / Region

United States

2023
gold
winner

Entrant Company

Isadora Digital Agency

Category

Website - Financial Services

Country / Region

United States

2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Website - Technology / Science

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

Harbor

Category

Strategic Campaign - Employee Relations

Country / Region

United States