2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

The Great Filipino Story: Celebrating Filipino's Achievement

Entrant Company

PAGEONE

Category

Public Relations - Publicity Campaign

Client's Name

PAGEONE

Country / Region

Philippines

Experience Level

Agency

PAGEONE is an award-winning PR Agency in the Philippines. We are the only PR Agency in the Philippines with its own publishing arm. We maintain about 80+ news, magazine, and blog websites. Last year, these platforms brought in 122 million pageviews. With this volume of readership, as a PR Agency, we don't only create publicity for our clients but also for different causes that need some spotlight; e.g. COVID-pandemic related causes, women issues, advocacy for the children and many more.

Coming from the pandemic, public morale is really low. PAGEONE would like to help motivate our audiences and help them go back on their feet by publishing inspiring, positive, and knowledge-rich content. PAGEONE created The Great Filipino Story, an online campaign that features ordinary Filipinos with extraordinary abilities and experiences.

The Great Filipino Story is focused on uplifting Filipinos by showcasing athletes, scientists, inventors, professionals, political figures, celebrities, content creators, as well as performers and talented individuals, citing human interest trends. Its urban vibe brings out the inner Pinoy on every page, complete with a slew of great stories. The Great Filipino Stories has already published 150 stories of some amazing Filipinos.

This effort not only created publicity for these great Filipinos but also publicity for our agency and our publishing arm for our ability to propagate the internet with positive stories.

Credits

President / Chief Campaigns Officer
VONJ TINGSON
Chairman
RON JABAL
2023
gold
winner

Entrant Company

Voler Strategic Advisors

Category

Photography - People / Portrait

Country / Region

United States

2023
gold
winner

Entrant Company

Gravity Global

Category

Website - Multi-level Marketing

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

The Marketing Arm

Category

Social Media - TikTok Page (NEW)

Country / Region

United States

2023
gold
winner

Entrant Company

Taylor

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

United States