Going Green & Beyond: The Case of GreenInc.ph

In the past two decades, corporate social responsibility in the Philippines has historically been associated with a charity initiative run by the marketing department that involves raising funds to support a cause. Even the Corporate Social Responsibility Act in the Philippines, which would reward businesses for their CSR efforts, is still in its infancy.

As a matter of fact, many corporations are still perceived as having little to no concern for the welfare of society or the community where they operate. Only a few have agreed to attain the basic sustainability principle because they believe it would be difficult to implement and sustain as their core value. Their main agenda is centered on making the most of their earnings on investment, absolutely forgetting the impact of their activities on customers.

However, as a disaster-prone country, events such as typhoons, oil spills, and even child labor served as a wake-up call that corporate responsibility alone was insufficient. As a result, many companies are considering how their business strategies may affect society as a whole. These days, an increasing number of companies are looking for ways to leverage their business models to address pressing social issues.

As an online media and PR agency, PAGEONE took this evolution to drive altruism in the business community, hence the birth of GREENINC — an online Corporate Social Responsibility bible that gives everyone access to activities undertaken by individuals, corporates, institutions and government response in the Philippines.