2023
Entrant Company
C-4 Analytics
Category
Advertising - Advertising Campaign
Client's Name
Jim Coleman Auto Group
Country / Region
United States
Experience Level
Agency
At Jim Coleman Nissan of Bethesda, they go the extra mile to provide Maryland Nissan enthusiasts an atmosphere commensurate with what you'd expect at a luxury car dealership. Jim Coleman partnered with C-4 Analytics to bring their digital strategy to the world of video advertising. After seeing fair results for the first two months, Jim Coleman wanted to improve the performance of their plateauing YouTube campaign. C-4 Analytics understood the importance of optimization, so we began to investigate for areas of enhancement. Thus, our goal was to fine-tune our efforts to generate better campaign engagement. Throughout our investigation, we discovered opportunities to better develop our campaign. Launching our video campaign generated these amazing results: 20% Increased Views, 59% Increased View Rate, 25% Decreased Average Click-Per-View, 249 Total Clicks, and Over 61k Impressions. Our campaign performed better than previous months and had a lower cost per view.
Entrant Company
North Street Creative
Category
Covid-19 Related - Website
Country / Region
United States
Entrant Company
Washington Gas
Category
Strategic Campaign - Event Campaign
Country / Region
United States
Entrant Company
PAGEONE
Category
Covid-19 Related - Technical Innovation
Country / Region
Philippines
Entrant Company
Yamamoto Agency
Category
Pro Bono - Pro Bono
Country / Region
United States