2023

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Video Campaign Optimization Drives Major Results

Entrant Company

C-4 Analytics

Category

Advertising - Advertising Campaign

Client's Name

Jim Coleman Auto Group

Country / Region

United States

Experience Level

Agency

At Jim Coleman Nissan of Bethesda, they go the extra mile to provide Maryland Nissan enthusiasts an atmosphere commensurate with what you'd expect at a luxury car dealership. Jim Coleman partnered with C-4 Analytics to bring their digital strategy to the world of video advertising. After seeing fair results for the first two months, Jim Coleman wanted to improve the performance of their plateauing YouTube campaign. C-4 Analytics understood the importance of optimization, so we began to investigate for areas of enhancement. Thus, our goal was to fine-tune our efforts to generate better campaign engagement. Throughout our investigation, we discovered opportunities to better develop our campaign. Launching our video campaign generated these amazing results: 20% Increased Views, 59% Increased View Rate, 25% Decreased Average Click-Per-View, 249 Total Clicks, and Over 61k Impressions. Our campaign performed better than previous months and had a lower cost per view.

2023
silver
winner
Mt. Sinai Health System

Entrant Company

North Street Creative

Category

Covid-19 Related - Website

Country / Region

United States

2023
silver
winner

Entrant Company

Washington Gas

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2023
silver
winner

Entrant Company

PAGEONE

Category

Covid-19 Related - Technical Innovation

Country / Region

Philippines

2023
silver
winner

Entrant Company

Yamamoto Agency

Category

Pro Bono - Pro Bono

Country / Region

United States