2023

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Nissan Dealer Generates Critical Leads

Entrant Company

C-4 Analytics

Category

Advertising - Advertising Campaign

Client's Name

George Harte Nissan

Country / Region

United States

Experience Level

Agency

Harnessing the experience of a 7-year partnership, a Nissan dealer sought the guidance of C-4 Analytics to develop a marketing strategy tailored around used car sales and acquisition. Our goal was simple; help George Harte Nissan increase their used-car inventory by providing them with quality lead submissions. Through a combination of on-site awareness and email marketing, we crafted a complete digital campaign focused on increasing used-car inventory. We launched our campaign from January to the end of February 2020, generating these extraordinary results: 287 New User Sessions On-Site, 53 Campaign Leads Generated, & 18% Campaign Form Submission Rate.

Our careful conception coupled with swift movement proved to be beneficial as our client navigated an industry that was experiencing a complex metamorphosis. This nimbleness afforded George Harte Nissan with relevant leads, assisting their business objective.

2023
gold
winner

Entrant Company

Gravity Global

Category

Website - Multi-level Marketing

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

Harbor

Category

Strategic Campaign - Internal Comm Campaign

Country / Region

United States

2023
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Design - Book

Country / Region

United Kingdom

2023
gold
winner

Entrant Company

Miami Ad School NY

Category

Student Submission - Student AD

Country / Region

United States