2023

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Keeping Momentum Leads To Success

Entrant Company

C-4 Analytics

Category

Advertising - Advertising Campaign

Client's Name

Lochmandy Motors

Country / Region

United States

Experience Level

Agency

Lochmandy Motors has been a proud part of their Indiana community since 1954. Our client’s success came to a stand-still as the spread of COVID-19 created a global pandemic. While others reeled back their digital presence, Lochmandy Motors pushed forward. Our goal was to decrease burnout and increase the dealership's lead-gen. Through email marketing, social promotions, and onsite awareness, we developed a digital marketing campaign that was short, sweet, and straight to the point. We discovered that the dealership’s clientele often preferred having a phone call over text-based communication. Thus, we wanted to promote a “click-to-call” whenever possible. Our campaign generated these extraordinary results: 50 Campaign Leads Generated, $8,000+ Gross Profit, 7% Click-Through Rate, and 18 Vehicles Sold From Campaign Assistance. As the automotive industry came to a screeching halt, C-4 Analytics never slowed down. In fact, we did the exact opposite. Keeping momentum was imperative for not only our client, but for the marketing world in general.

2023
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Communication Campaign

Country / Region

United Kingdom

2023
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media - Twitter Engagement

Country / Region

United States

2023
grand
winner
Debra Parr / Art and Art History / Columbia College Chicago

Entrant Company

Sharon and Guy

Category

Design - Poster (Single)

Country / Region

United States

2023
grand
winner

Entrant Company

Gravity Global

Category

Website - Manufacturing

Country / Region

United Kingdom