2023
Entrant Company
Semtech
Category
Strategic Campaign - Brand Strategy Campaign
Client's Name
Semtech
Country / Region
United States
Experience Level
Internal
As Semtech merged with Sierra Wireless, the brand team undertook a deep analysis of who we are and who we want to be, together as one team.
Starting with vision and purpose, voice, tone, and personality and culminating in design, the team created a new brand identity that embodies the most important aspects of the history, the people, the technology, and the ambitions of both companies. It's meant to bring Semtech into a new era where we can be and be seen as tech forward, bold, innovative, and resourceful.
We want employees, both current and new to feel empowered to bring our brand to life in every point they touch the market and that Semtech is where they want to be.
Credits
Entrant Company
Dreamlux Media
Category
Content Marketing Strategy - Paid Advertising Content (NEW)
Country / Region
United States
Entrant Company
Orrbitt Creative Group
Category
Design - Self-Promotion
Country / Region
United States
Entrant Company
Infernozilla
Category
Strategic Campaign - Strategic Communications / Other__
Country / Region
United States
Entrant Company
WhitPR
Category
Public Relations - Televison Placement
Country / Region
United States