Spain   |  2019

Transmesa

Entrant Company

Vibranding

Category

Photography

Client's Name

Transmesa

Sub-Category

Industrial

Experience Level

Agency

Transmesa is a company that has been manufacturing cold-drawn tubes for 75 years. After so long, its visual identity had become obsolete, it was static, coarse and clumsy-looking. But Transmesa is none of these things. Yes, it is an industrial company. But it is not heavy industry. It makes precision-drawn tubes. They are thin and very ductile. They are also very strong. Transmesa is not even half the size of the holdings that it competes against. This makes it closer and more human, it has its own special way of doing things and its own identity. Transmesa is “industrious” and hard-working, agile and adaptable, smart, efficient and pre-emptive. We translated all this into the company values: tenacity, ductility, wisdom. We decided to go for a very clear, direct and visual corporate identity. With plenty of photographs. The photo shoot was a bit of a challenge because taking photographs of such a vast area is no easy task. That said, it was very rewarding, because the factory and the warehouse pack a stunning visual plasticity. This photo shoot was indispensable in explaining what Transemsa is like on the inside. A clean, efficient and colourful factory.


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