United States | 2019
Bill Deluca Chrysler Dodge Jeep Ram
Digital Marketing Campaign
Bill Deluca Chrysler Dodge Jeep Ram received an abnormally large shipment of new 2018 Jeep Wranglers. The 2019 Wrangler had already been released upon the dealership’s influx of 2018 models. Our goal was to create a consistent digital marketing campaign that would capitalize on Jeep Wrangler search interest and capture additional traffic for their website. Our strategy. consisted of 5 key initiatives, that when paired together, should assist our client by increasing Wrangler awareness and engagement. Create a consistently themed digital marketing campaign complementing the relevance of March Madness. Within the established theme, create and implement a paid search campaign targeting individuals who are in-market for a pre-owned Jeep Wrangler, show them an ad for a new 2018 Jeep Wrangler and the benefits of buying new vs used. Accompany our paid search ads with a consistently themed email-blast. We harnessed the value of social media with campaign-consistent creative run as social media ads on both Instagram and Facebook. Lastly, we created and implemented conversionary creative on-site to make the buying process smooth across channels. As a result, Bill Deluca CDJR saw significant increases in traffic, engagement and sales for the Jeep Wrangler. Please see our accompanying case study for more in-depth results.
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