2019
Entrant Company
C-4 Analytics
Category
Integrated Campaign - Integrated Marketing Campaign
Client's Name
Bill Deluca Chrysler Dodge Jeep Ram
Country / Region
United States
Experience Level
Agency
Bill Deluca Chrysler Dodge Jeep Ram received an abnormally large shipment of new 2018 Jeep Wranglers. The 2019 Wrangler had already been released upon the dealership’s influx of 2018 models. Our goal was to create a consistent digital marketing campaign that would capitalize on Jeep Wrangler search interest and capture additional traffic for their website. Our strategy. consisted of 5 key initiatives, that when paired together, should assist our client by increasing Wrangler awareness and engagement.
Create a consistently themed digital marketing campaign complementing the relevance of March Madness.
Within the established theme, create and implement a paid search campaign targeting individuals who are in-market for a pre-owned Jeep Wrangler, show them an ad for a new 2018 Jeep Wrangler and the benefits of buying new vs used.
Accompany our paid search ads with a consistently themed email-blast.
We harnessed the value of social media with campaign-consistent creative run as social media ads on both Instagram and Facebook.
Lastly, we created and implemented conversionary creative on-site to make the buying process smooth across channels.
As a result, Bill Deluca CDJR saw significant increases in traffic, engagement and sales for the Jeep Wrangler.
Please see the accompanying case study for more details on the results
Credits
Entrant Company
UEFA
Category
Social Video - Social Responsibility
Country / Region
United States
Entrant Company
Humdrum Films
Category
Non-Broadcast - Wedding
Country / Region
Australia
Entrant Company
House of Current
Category
Marketing / Promotion Materials - Ad
Country / Region
United States
Entrant Company
Bell
Category
Commercials / Marketing / Promotional - Branding
Country / Region
United States