United States   |  2019

Wrangler Creative Campaign Generates Significant ROI

Entrant Company

C-4 Analytics

Category

Integrated Campaign

Client's Name

Bill Deluca Chrysler Dodge Jeep Ram

Sub-Category

Integrated Marketing Campaign

Experience Level

Agency

Bill Deluca Chrysler Dodge Jeep Ram received an abnormally large shipment of new 2018 Jeep Wranglers. The 2019 Wrangler had already been released upon the dealership’s influx of 2018 models. Our goal was to create a consistent digital marketing campaign that would capitalize on Jeep Wrangler search interest and capture additional traffic for their website. Our strategy. consisted of 5 key initiatives, that when paired together, should assist our client by increasing Wrangler awareness and engagement. Create a consistently themed digital marketing campaign complementing the relevance of March Madness. Within the established theme, create and implement a paid search campaign targeting individuals who are in-market for a pre-owned Jeep Wrangler, show them an ad for a new 2018 Jeep Wrangler and the benefits of buying new vs used. Accompany our paid search ads with a consistently themed email-blast. We harnessed the value of social media with campaign-consistent creative run as social media ads on both Instagram and Facebook. Lastly, we created and implemented conversionary creative on-site to make the buying process smooth across channels. As a result, Bill Deluca CDJR saw significant increases in traffic, engagement and sales for the Jeep Wrangler. Please see the accompanying case study for more details on the results


Credits

Creative Team Lead
Amy Hall
Account Coordinator
Alie Romano
2019
United States
triumph
winner
Color of Change

Entrant Company

Zuleika Arroyo

Sub Category

Other

2019
Spain
triumph
winner
Transmesa

Entrant Company

Vibranding

Sub Category

Industrial

2019
United States
triumph
winner

Entrant Company

LSM

Sub Category

SEO Campaign

2019
United Arab Emirates
triumph
winner
Ras Al Khaimah Tourism Authority Department

Entrant Company

Crowd

Sub Category

Digital Marketing Campaign