Canada   |  2019

Emelle’s 20-Year Anniversary Campaign

Entrant Company

REX Marketing + Design Inc.

Category

Marketing Effectiveness

Client's Name

Emelle's Catering

Sub-Category

Branding Strategy Campaign

Experience Level

Agency

CLIENT: Emelle’s Catering is a Vancouver caterer that has been serving the community for 20 years. They are well-known with their existing clientele for their commitment to being of service to their clients, their team, their community, and the planet. OBJECTIVES: • Celebrate 20 years in business and leverage the celebration for exposure to new clients • Position Emelle’s as Vancouver’s caterer, communicating their importance and meaningful history in the local community • Raise brand awareness • Engage qualified leads STRATEGY: To celebrate Emelle’s 20-year anniversary, we produced an integrated campaign that celebrated their clients, partners, and team, and showcased the power of celebration in an effort to inspire a new audience to trust life’s most important celebrations to Emelle’s. We captured 20 stories that illustrated 20 years of celebration and connections between Emelle’s and the Vancouver community. AUDIENCE: • Corporate + Community Event Organizers • Private/Milestone Event Organizers EXECUTION: We executed the campaign across an array of mediums – video, written, on-location, experiential, and digital. • Produced a feature film composed of 20 video interviews, premiered at client’s anniversary party, and distributed as brand content and targeted digital advertisements • Wrote 20 editorial-style articles, distributed through media outlets, client blog, and displayed in café • Commissioned an interactive art display of the Vancouver map for the café, that features illustrations of Emelle’s clients, team, and partners, and iconic Vancouver landmarks • Hosted a quintessential Emelle’s event at their café for clients, team, partners, and local food bloggers and influencers Throughout the campaign, we drove customers to the Emelle’s website to inquire about customizing the perfect menu for their next celebration. PERFORMANCE: Over 3,000 video views in first 3 weeks of launch.


Credits

CEO + Founder, REX Marketing + Design Inc
Allison Bran
Senior Account Manager, REX Marketing + Design Inc
Melissa Wong
Former Senior Account Manager, REX Marketing + Design Inc
Eva Gibeault
Account Manager, REX Marketing + Design Inc
Tessa Heath
Graphic Designer, REX Marketing + Design Inc
Christian Jones
Account Executive, REX Marketing + Design Inc
Marilyn Yeo
Account Executive, REX Marketing + Design Inc
Rashaun Reyes
Videographer + Editor, Dock Visual Media
Justin Booth
Artist + Illustrator, Chairman Ting Industries
Carson Ting
Director of Catering Sales, Emelle’s Catering
Nicole Burke
CEO + Executive Chef, Emelle’s Catering
Mary Lee Newnham
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